The focus for the first year of the strategy was leadership and was championed by David Smith and David Porter in their roles as CEs of ENA and AEP respectively. Leadership is also one of the overarching themes that will run through the life of the strategy. As part of the theme of leadership, leaders and senior managers of ENA and AEP member companies were encouraged to sign on to the strategy individually to publicly indicate their support. This was achieved and further details can be found in the Progress Report 2010. In addition the ENA and AEP Boards also formally “signed on” to the aims of the strategy.